感谢您对 TrackingMore 的关注。为了维护品牌完整性,我们概述了一些正确使用我们品牌资产的基本准则。如果您能花点时间浏览这些标准并遵守它们,我们将不胜感激。
“TrackingMore” combines “Tracking” and “More.” Both words should have an uppercase letter at the beginning.
We use the IBM Plex Sans typeface family to pay tribute to IBM’s brand spirit of innovation. We try to leave users the same impression when they interact with our tracking system.
The TrackingMore primary logo is available in three versions to ensure clear and consistent visibility across different backgrounds. Choose the version that provides the best contrast for your application.
这是 TrackingMore 的主logo。应尽可能以这种形式使用。
此版本采用白色文字,以便在深色或繁杂的背景下更清晰易读。
请在纯色背景上使用此版本,以保持标志清晰且一致的可见性。
These are the primary logo appearances for black and white applications.The symbol uses a directional color progression that adapts to background contrast. On a light background, the tones within the symbol run from darker to lighter, clockwise. On a dark background the clockwise direction stays the same, but the progression flips from lighter to darker, preserving clarity and visual balance.
The refreshed brand is built on a neutral, monochrome palette drawn from the new logo. Color is used sparingly to keep the mark the hero.
我们的logo的宽度在数字格式下不应低于 96px,在打印格式下不应低于 26mm。
数字格式
96px(宽)
印刷格式
26毫米(宽)
A few things to avoid so the logo always shows up at its best.