TrackingMore Brand Assets
Thanks for taking an interest in TrackingMore. To maintain brand integrity, we have outlined a few essential guidelines for correctly using our brand assets. We would appreciate it if you could take a moment to go through these standards and adhere to them.
Brand Name
“TrackingMore” combines “Tracking” and “More.” Both words should have an uppercase letter at the beginning.
Typeface
We use the IBM Plex Sans typeface family to pay tribute to IBM’s brand spirit of innovation. We try to leave users the same impression when they interact with our tracking system.
Primary Logo
The TrackingMore primary logo is available in three versions to ensure clear and consistent visibility across different backgrounds. Choose the version that provides the best contrast for your application.
Primary logo
This is the main TrackingMore logo. It should be used in this form whenever possible.
Inverted primary logo
This version features a white wordmark for greater legibility on dark or busy backgrounds.
Adaptive primary logo
Use this version on solid color backgrounds to maintain clear and consistent logo visibility.
Icon Logo
Our icon can stand alone as an app icon, favicon or avatar. Keep generous clear space around it and never recolor the individual arcs.
Black & White Logo Options
These are the primary logo appearances for black and white applications.The symbol uses a directional color progression that adapts to background contrast. On a light background, the tones within the symbol run from darker to lighter, clockwise. On a dark background the clockwise direction stays the same, but the progression flips from lighter to darker, preserving clarity and visual balance.
Brand Colors
The refreshed brand is built on a neutral, monochrome palette drawn from the new logo. Color is used sparingly to keep the mark the hero.
Minimum size
The width of our logo should never go lower than 96px in digital format and 26mm in print format.
Digital
96px (width)
26mm (width)
Best Practices
A few things to avoid so the logo always shows up at its best.
Don't use the old logo.
Don't use the wordmark alone.
Don't rotate the logo.
Don't distort the logo.
Don't reverse the order of the wordmark and icon.
Don't make the logo blurry.
Don't use a background with insufficient contrast.
Don't use gradients or shadows.
Don't use busy backgrounds.
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