## Delivering More Than Merch
[Bamko's mission](http://bamko.net/about-us "Bamko's mission") is to deliver high-quality and exceptional experiences for clients and their customers through merchandising. Bamko understands the crucial role that marketing and branding play in enhancing an organization's impact as it pursues its objective of providing solutions to its target market.

For this reason, Bamko has made it easy for businesses around the globe to order custom merchandise online. Customers benefit from Bamko's designing expertise, product sourcing, manufacture, and delivery without disrupting their in-house processes or stretching resources. The company's presence in eleven cities on four continents allows it to deliver to its customers within a favorable timeline.

The recent increase in prominence of customer experience in e-commerce businesses has seen Bamko become a go-to merch printing partner for some of the world's leading brands including TikTok and Amazon. Demand for Bamko's services surged over the last decade leading to a rapid increase in order volume.

[![](https://blog.trackingmore.com/wp-content/uploads/2023/09/Bamko-order-tracking-solution-by-trackingmore3.png)](https://blog.trackingmore.com/wp-content/uploads/2023/09/Bamko-order-tracking-solution-by-trackingmore3.png)

While such an increase in orders was promising for Bamko's growth, it also tested its capabilities to deliver a consistent customer experience while the brand's market demand exploded.

> “Our brand's rapid rise in the merchandising industry required us to be creative and intentional about handling increased order volumes without compromising the quality of our products and the overall customer experience," opined Chris Wells, General Manager, Bamko Global Sourcing.

In 2019, it became clear that for Bamko to continue providing exceptional services without compromising customer experience, it needed a powerful tracking solution that would ensure customer orders are fulfilled accurately and on time. An extensive search began which ended with Bamko opting for [TrackingMore's API-driven tracking solution](http://www.trackingmore.com/tracking-api "TrackingMore's API-driven tracking solution").

## The Quest For Better Order Fulfillment Rate and Post-Purchase Experience
As a brand's reputation grows, so do the expectations of its clients. Bamko's increasing fame nearly became its downfall as surging customer orders came in, with more companies seeking to stand out through innovative merchandising.

Bamko's list of services includes custom and promotional merchandise, e-Commerce and uniforms, POP/POS packaging, employee engagement kits, and sales and sales and client incentive branding. Providing outstanding across all of these services led to a swift increase in order volume. However, this growth brought the challenge of maintaining high fulfillment accuracy and consistently meeting on-time delivery rates, among other demands.

The company also saw an increase in the customer support load due to an inefficient client communication system that was largely manual and time-consuming. Bamko desperately needed a tracking solution that would deliver automated shipment notifications to clients, increase shipment visibility, and support the brand's continued growth.

> “An audit of our shipment and logistics systems revealed the need for a tracking solution that could seamlessly communicate with courier websites to reduce the manual process involved in scraping shipment tracking data from different sources,” explained Chris Wells, General Manager, Bamko Global Sourcing.

TrackingMore's tracking API was the best fit for Bamko after testing several other tracking technologies because of the following reasons.

**- Impressive API uptime** - TrackingMore's API average of 99.9% uptime ensured real-time tracking data was accessible to Bamko's team and its clients at all times.

**- Easy integration** - TrackingMore API design is optimized for fast integration which helped Bamko's team set it up quickly and start tracking multiple packages, without wasting any time.

**- Scalability** - Compared to other tracking solutions, the TrackingMore pricing model based on bulk shipments rather than per order meant it was more scalable and would support Bamko's increasing order volumes better.

[![](https://blog.trackingmore.com/wp-content/uploads/2023/09/Bamko-order-tracking-solution-by-trackingmore1.png)](https://blog.trackingmore.com/wp-content/uploads/2023/09/Bamko-order-tracking-solution-by-trackingmore1.png)

## TrackingMore's Instant Impact And Lasting Benefits
Bamko began utilizing TrackingMore's API and webhooks in 2019. The impacts became evident almost immediately and brought a host of benefits to Bamko, such as:

### 20% Increase in On-time Delivery Rate
TrackingMore streamlined Bamko's shipping coordination by offering [real-time delivery updates](https://www.trackingmore.com/features/shipment-notification "real-time delivery updates"). By supporting over 1100 global shipping carriers, TrackingMore ensures up-to-the-minute updates, accurate delivery time estimates, and recipient address validation, significantly reducing shipping errors and delays.

This meant that Bamko's customers could safely rely on its shipping measures. With access to shipping data, BAMKO could easily tie delivery times to marketing campaigns. Instances of wrong deliveries and other similar delivery errors went down rapidly allowing Bamko to record an improved on-time delivery rate by nearly 20%. Brands even in far-off places were certain that their merchandise would arrive as expected and allow them to achieve their customer or employee engagement goals and integrated marketing campaigns. The webhooks also ensured effective communication of any delivery exceptions being experienced.

### 75% Reduction In Time Spent Reconciling Shipment Tracking Data
Integrating a powerful API with webhooks like TrackingMore meant Bamko's teams now received accurate data with less redundancy. This also led to a significant reduction in hours spent manually tracking order information across various partner carrier websites and syncing it with Bamko's organizational systems. Data accuracy, coupled with timely data fetching, meant that Bamko's customer-facing order tracking system became even more efficient, benefitting not just the company but Bamko's customers as well.

What was previously a four-hour-a-day process was now cut down to just under an hour alongside a drastic reduction in data entry error rate. These changes improved client communication flow as they could be updated with accurate tracking information. Furthermore, the number of customer inquiries also reduced which helped Bamko's customer support team to focus on more pressing customer issues during off-peak and peak periods.

[![](https://blog.trackingmore.com/wp-content/uploads/2023/09/Bamko-order-tracking-solution-by-trackingmore2.png)](https://blog.trackingmore.com/wp-content/uploads/2023/09/Bamko-order-tracking-solution-by-trackingmore2.png)

### 15% Boost In Customer Retention
One of Bamko's primary concerns when looking for a shipment tracking solution was to ensure that its fulfillment and warehousing systems remain accurate and ultimately result in high levels of customer retention. With TrackingMore's API, Bamko could handle increased order volumes and data flow without any compromise to accuracy, ensuring the company's sustainable scaling and achieving a tremendous increase of nearly 15% in customer retention rate.

Brands partnering with Bamko enjoyed an efficient order fulfillment process while their end-users now appreciated a [seamless and transparent](https://www.trackingmore.com/features/shipment-visibility "seamless and transparent") post-purchase experience. When combined with an increase in on-time delivery rates and a huge reduction in compiling order tracking data, Bamko easily achieves its mission of increasing the potency of its customers' brands. By providing an improved end-user experience, Bamko solidifies its position as a trusted leader in the merchandising and marketing industry.

Bamko Uses TrackingMore to Increase the Potency of Its Customers' Brands

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