The end-of-year shopping season in 2023 made it inevitable for more businesses to use air freight to meet customer expectations. As a result, trade finance company [Stenn](https://www.stenn.com/ "Stenn") International saw an increase in the number of firms applying for its financing services. With more air shipping documents needed to be verified, Stenn needed to overhaul its document verification process through automation.

## The Race to Fulfill Promises to Customers Amidst AWB Tracking Complexities
Stenn International has become a go-to source of trade factoring financing for e-commerce, SaaS, and trade companies in underserved markets globally. With the economic uncertainties surrounding global trade in recent years, Stenn International has witnessed a stark rise in demand for its financing services.

To provide these financing services, Stenn needed to verify air freight shipping documents to validate that applicants were legitimate businesses that needed financing. This process was largely manual and time-consuming. The increase in air freight volumes towards the end of 2023 put a strain on Stenn's efficiency.

The staff at Stenn, who are versed in business finance analysis, were facing untold challenges verifying the increasing number of air waybill documents. The complexities of figuring out which airline the prefix of an AWB number represented and the meanings of abbreviated tracking statuses made this manual document verification process time-consuming.

There were also common discrepancies between the planned flight time and the actual take-off time due to delays and other issues. This blend of problems made Stenn need to simplify the AWB tracking and document verification process.

![stenn-financing-request-approval-process](https://www.trackingmore.com/blog/wp-content/uploads/2024/04/stenn-financing-request-approval-process.jpg "stenn-financing-request-approval-process")

Because Stenn was primarily focused on its financing services, the company did not integrate with any airlines. This technology mismatch made things much harder for Stenn employees, who were pressed for time when it came to processing financing requests.

Stenn International offered a 48-hour financing promise, which was now under threat of being unfulfilled repeatedly as more air waybills streamed in. As time went by, it became more apparent that Stenn needed to implement an AWB tracking solution to maintain the trust it had built with clients and other banking partners.

## An AWB Tracking API to Boost End-to-End Air Freight Visibility
> "Trade finance documents authentication is key for our company to establish the authenticity of a transaction between supplier and buyer. We had made efforts to join the FCI and IFTA to help us with this, but that did not address the in-house inefficiencies that resulted from our manual process of verifying air freight documents. Overwhelmed by the number of AWBs that require verification and at the risk of not fulfilling our 48-hour financing promise, we decided it's time to automate the process quickly." Yazan Seraji, Financial Crime and Risk Business Analyst at Stenn.

Stenn International was on a tight deadline to seek and implement an air freight tracking solution. The company quickly drew a list of comparisons and settled on TrackingMore because it satisfied the following:

### End-to-End Air Freight Visibility
Stenn wanted an air freight tracking solution that provided end-to-end visibility from when cargo was booked to when it was delivered, whether at the customer's door or the airport. Such a tool should also simplify the process of tracking airplanes' planned and actual departure times. This trade financier also wanted a solution that would support tracking connecting and transit flights.

### AWB Tracking API Solution
While testing other air cargo tracking websites, Stenn found they do basic matching of the AWB numbers prefixes and redirected them to the airline's official cargo tracking tool. Stenn International needed an AWB tracking API that would integrate AWB tracking capabilities into its systems and automate tracking. This feature would also relieve business finance analysts of the manual tracking and verification workload they had to perform each time.

### Easy and Fast Implementation
The AWB tracking solution Stenn was interested in needed to be quickly implementable within a 2-day timeframe to enable it to provide financing to customers within 48 hours as promised. TrackingMore offers SDKs with sample codes in seven different programming languages, which significantly reduced the development time and allowed Stenn to implement the API within the set time limit.

![stenn-financing-for-cross-border-businesses](https://www.trackingmore.com/blog/wp-content/uploads/2024/04/stenn-financing-for-cross-border-businesses.png "stenn-financing-for-cross-border-businesses")

## Accelerated AWB Review Process Spurs Faster Business Growth
Stenn International noted significant changes to its process and efficiency and was able to achieve the following with TrackingMore:

### Simplified Air Freight Tracking
TrackingMore's AWB tracking API helped Stenn integrate with more than 80 of the most popular airlines, including American Airlines and Southwest Airlines. This wide coverage satisfied the company's needs. TrackingMore also provides unified tracking statuses that Stenn employees can easily understand. The abbreviations are listed as sub-statuses with a detailed breakdown of each event.

### Accelerated Reviewing Process
Automating the AWB review process meant more air freight documents could be reviewed faster and more of them submitted. With this, more financing applications were approved, and Stenn increased its earnings and customer base.

### Faster Business Growth
> "Automating the AWB verification process with TrackingMore has been a catalyst for faster business growth. Since the start of our partnership in November 2023, we've been recognized by the Financial Times among the top 1000 fastest-growing companies in Europe, achieving our best-ever rank of 390th position. Our partnership with TrackingMore is still early, but as we lay out plans to provide more trade financing to businesses globally, we are looking forward to long-term collaboration." Rob Stevenson, Vice President of Growth at Stenn.

TrackingMore Helps Stenn Simplify Air Freight Tracking for Quick Financing

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TrackingMore Helps Stenn Simplify Air Freight Tracking for Quick Financing

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