## Enabling customers to send love and share smiles
FloraQueen was started in 2004 in Barcelona, Spain, as an online flower shop to enable locals to buy and send flowers to their families and loved ones. Since then, this flower delivery service has grown rapidly in two decades to ship flowers internationally to more than one hundred countries.

[![FloraQueen's items](https://blog.trackingmore.com/wp-content/uploads/2023/05/floraqueens-items.jpg "FloraQueen's items")](https://blog.trackingmore.com/wp-content/uploads/2023/05/floraqueens-items.jpg "FloraQueen's items")

This flower service works with a network of local florists to make same-day flower deliveries possible. It also sends international flower orders from its bouquet creation centers in Spain, Germany, and Italy.

As a company that deals with highly perishable items, fast and efficient shipping is key to ensuring FloraQueen can keep its customers happy. With flower orders for weddings, holidays, and business openings coming in fast, FloraQueen needed a reliable tracking solution to manage its carrier deliveries in the global markets it ships to.

> Gustavo Sebastian, Marketing Director at FloraQueen, shared, “Shipping flowers to international destinations was complicated because of their delicate nature. Thus, we started looking for an effective tracking solution that ensured punctuality and precision.”

[![floraqueens-flowers-for-special-ones](https://blog.trackingmore.com/wp-content/uploads/2023/05/floraqueens-flowers-for-special-ones.jpg "floraqueens-flowers-for-special-ones")](https://blog.trackingmore.com/wp-content/uploads/2023/05/floraqueens-flowers-for-special-ones.jpg "floraqueens-flowers-for-special-ones")

## Make fresh flowers get to their destinations fast
> “Our shipping process could take up to five days, making customers worry if flowers will get to their loved ones while fresh. We needed a tracking solution that could fit in with the urgency of our deliveries.” said Javier Hernandez, Head of Marketing at FloraQueen.

FloraQueen was looking for a tracking solution that guaranteed the following:

### Extensive carrier database
With fresh flowers sent to 100+ international markets, FloraQueen required tracking technology with a wide carrier network to streamline delivery events tracking. TrackingMore matched such needs with its integration with an extensive network of more than 1000 carriers. Another advantage that TrackingMore offered FloraQueen was fast new carrier onboarding in one week.

### Uncompromised shipment data accuracy

FloraQueen deals with highly perishable flowers, which most customers order to commemorate special days or surprise people they love. The company needed a shipment tool that could share accurate shipping data frequently to ensure the orders were delivered on time and in the best condition possible. TrackingMore’s technology updates shipping data in real time, which means FloraQueen could respond promptly to any issues affecting the on-time delivery of its flowers.

### Excellent API and Webhooks

The distributed customer base of FloraQueen required the company to partner with different carriers in each country to ensure the smooth delivery of fresh flowers. Therefore, FloraQueen needed a stable API that could communicate with different carrier websites and relay a large volume of parcels’ delivery information to its platform without fail, for customers to track the real-time progress of their shipments in transit. TrackingMore’s API has an uptime of 99.9%, ensuring a reliable data exchange.

## How TrackingMore transformed FloraQueen’s flower delivery efficiency 
FloraQueen integrated TrackingMore’s API and Webhooks in April 2020. In the months that followed, Floraqueen noted the following positive changes.

[![FloraQueen's order tracking](https://blog.trackingmore.com/wp-content/uploads/2023/05/floraqueens-delivery-status.jpg "FloraQueen's order tracking")](https://blog.trackingmore.com/wp-content/uploads/2023/05/floraqueens-delivery-status.jpg "FloraQueen's order tracking")
### Improved order tracking efficiency

With TrackingMore, FloraQueen’s order tracking efficiency improved greatly due to timely access to accurate shipment data. Spotting issues that could lead to a failed delivery was easier and could be remedied faster.

> According to Maria Gonzalez, Marketing Director of FloraQueen, “Our order tracking efficiency improved by a huge margin of 54%, allowing us to closely look out for any occurrences that may affect the timely delivery of our flowers.”

### Reduced manual labor costs

With TrackingMore’s API, FloraQueen’s customer support teams did not have to be overwhelmed with customers’ WISMO inquiries all the time and manually verify customers’ parcel whereabouts with the brand’s carrier partners. The API automated the process by relaying information between the carriers’ and FloraQueen’s website reliably 99.9% of the time, allowing shoppers to directly track their order statuses on FloraQueen’s official website.

> As Lucia Gaviria, IT Manager at FloraQueen, shared, “On implementing TrackingMore’s API, we reduced the manual labor costs by 60%.”

### Better logistics decision-making

TrackingMore enabled FloraQueen to centralize all its carrier data and order statuses in one single channel. This feature has helped FloraQueen quickly access data related to their carriers’ performances for faster decision-making.

> Maria Gonzalez, Marketing Director of FloraQueen FloraQueen, said, “Selecting the best carriers for punctual delivery is a key for our operations. TrackingMore’s database has helped us gain an overview of how our carriers are doing in each region, as well as any irregular stalls during the delivery process. This has made our logistics management much easier than before.”

FloraQueen Uses TrackingMore to Ensure Punctual Flower Deliveries in 100 Countries

54%

60%

Company Info

Results

54%

60%

Transform Your
Shipment Tracking Today

FloraQueen Uses TrackingMore to Ensure Punctual Flower Deliveries in 100 Countries

54%

60%

Share this story

Share this story

Company Info

Results

54%

60%

Read more customer stories

Transform Your Shipment Tracking Today

Transform Your
Shipment Tracking Today