## A game-changer in capturing stunning visuals from above 
Founded in 2006, DJI is now a drone tycoon worth over billions of U.S. dollars. The past two decades have seen its expansion from consumer drones to professional-grade cameras and accessories, dominating over 70% of the global market share, due to its heavy investments in technology and innovation, advanced manufacturing skills, high sensitivity to market needs, and lower labour costs.

As DJI’s products are sold to consumers across over 100 countries, spanning North America, Europe, and Asia, the shipping processes can become lengthy and complicated. While [DJI](https://www.dji.com "DJI") has powerful resources to gain control over most parts of its shipment journey, such as the origin handling, freight forwarding, destination handling, etc, it once faced unprecedented challenges in last-mile order tracking.

[![](https://blog.trackingmore.com/wp-content/uploads/2023/05/Dji-case-study-1.png)](https://blog.trackingmore.com/wp-content/uploads/2023/05/Dji-case-study-1.png)

## The last mile? Or the last headache?
At the last mile of fulfilment, DJI’s goods are starting to be shipped from the local warehouses or distribution centers to clients’ doorsteps.

> As indicated by Wenxing Zhang, Sales Logistics Manager of DJI, “This is often a make-or-break phase for many businesses. Either happy customer experiences are built to the full extent, or frustration and complaints skyrocket. And DJI is not exempt from this”.

With thousands of carriers handling DJI’s package delivery per region, DJI’s staff found it extremely overwhelming to keep track of the fragmented logistics data spread around.

Adding to the last-mile carrier tracking challenge was the potential for rising customer dissatisfaction, overwhelming WISMO calls, inability to supervise parcels’ whereabouts and conditions, and the brand’s loss of trustworthiness.

In an endeavour to streamline the last-mile order tracking workflow and reduce customer anxiety in a level befitting its brand power, DJI selected TrackingMore to concentrate all its carrier data in one place.

## Here is what TrackingMore offered to DJI:

**Bank-level data security:** Being ISO27001-certified and GDPR-compliant, TrackingMore ensures all data is kept safe from malicious actors and unauthorised eyes' viewing with layers of encryption during data storage, transmission, and more.

**Stable API & Webhook:** TrackingMore’s API & Webhook are tested to have an excellent uptime of 99.0%, ensuring DJI’s business operations can run smoothly without interruptions. Additionally, DJI staff can customise the Webhook settings, and monitor their customers’ packages status with automatic notifications when the packages are in transit, being picked up, expired, undelivered, stalled, etc.

**An extensive list of carrier partners:** TrackingMore’s diverse network of 1000+ international carriers makes it a breeze to  obtain live-time data about the whereabouts of DJI’s parcels in seconds.  This speaks of reduced wastage in DJI’s internal development and technological resources, which can be otherwise utilised for amplifying the business presence further.

> “Most Tracking Api & Webhook Solutions We’Ve Talked To Take 4 To 6 Hours To Retrieve Delivery Events. However, Trackingmore Has Gone One Step Further In Offering Us Live-Time Data Access.” Said Zhang.

[![](https://blog.trackingmore.com/wp-content/uploads/2023/05/Dji-case-study-2.png)](https://blog.trackingmore.com/wp-content/uploads/2023/05/Dji-case-study-2.png)

Starting from July 2017, DJI has been using TrackingMore for last-mile order tracking, totalling millions of shipment tracking inquiries so far.

## Last-Mile Tracking Experience Reinvented with TrackingMore 
DJI sees no limitations in how far it can expand, all the more so when it’s worryfree from last-mile delivery hassles. TrackingMore has empowered DJI to focus on reaching more buyers in different regions with its ever-widening variety of carrier partners.
### Track orders efficiently 
With TrackingMore’s API and Webhook integrated into its logistics system, DJI can easily trace its customers’ orders across 1000+ carriers globally, and make well-informed decisions on the choice of carriers for different regions to achieve optimal delivery efficiency, which in turn helps retain more customers and scale in bigger markets. 
### Lessen manual costs immensely 
A smart tracking solution means less workforce involved in order tracking and WISMO tickets. What usually took dozens of personnel and tons of hours' work in addressing customer queries is now handled within seconds. This can be extremely helpful during peak shipping times like seasonal sales and festive discounts. 
### Increase customer satisfaction significantly 
Research shows that customers consider package tracking as the most important feature when ordering online. By giving real-time visibility into its customers’ parcel status, TrackingMore helps DJI build a positive customer relationship, as well as a reliable brand image. 
### Leverage carrier data effectively
With TrackingMore pooling all carrier data together, DJI can stay on top of all its parcels’ delivery status, and lose no time in troubleshooting in case of damage, delay, package missing, etc . This can further bring down customers'  requests for live chat support and returns, as well as the associated costs.

Additionally, the insights into its carrier performance, such as overall delivery time, volume, exception rate, and other factors, can help DJI better manage its resources and operations.

> “The savings on our internal R&D resources are tremendous. From accessing thousands of carriers for parcels’ whereabouts, to monitoring exceptions and delays, TrackingMore has reduced our workload by putting all the data directly on the table. Say if it’s done manually, it could take one person several minutes to check one parcel’s shipment status. With millions of parcel checkups from TrackingMore in the last 5 years, we’d say this solution has cut down over 7 millions’ working hours for us!” said Zhang.

DJI Uses TrackingMore for Last-Mile Carrier Tracking

30%

7 million

Company Info

Results

30%

7 million

Transform Your
Shipment Tracking Today

DJI Uses TrackingMore for Last-Mile Carrier Tracking

30%

7 million

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Company Info

Results

30%

7 million

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