## Unlocking Human Performance through Data

In 2012 when Will Ahmed was a student-athlete in the Havard Varsity Squash Team, he swore by nothing else except a daily three-hour rigorous workout routine. But as team captain, he was concerned that his teammates were not optimizing their performance. This resulted in fatigue, injuries, and an unending cycle of trying to achieve peak performance without success.

In the quest for an answer to how he and his teammates could unlock their performance, Will dived deep into research on the human body. His intrigue led him to form a team with fellow Havard students, John Capodilupo and Aurelian Nicolae, and WHOOP was formed.

[![WHOOP-order-tracking-solution-by-trackingmore-2](https://blog.trackingmore.com/wp-content/uploads/2023/07/WHOOP-order-tracking-solution-by-trackingmore-2.png "WHOOP-order-tracking-solution-by-trackingmore-2")](https://blog.trackingmore.com/wp-content/uploads/2023/07/WHOOP-order-tracking-solution-by-trackingmore-2.png "WHOOP-order-tracking-solution-by-trackingmore-2")

WHOOP wearables track users' heart rate, respiratory rate, skin temperature, and movement throughout the day and are sent to WHOOP’s servers. As orders came in fast, WHOOP needed a tracking solution to help boost shipment visibility and minimize the labor involved in obtaining tracking data from different carrier websites.

> “The growth in our customer base required that we implement a solution to help us consolidate all shipment tracking information in one dashboard to honor our promise of delivering an exceptional customer experience.” explained Will Ahmed, Founder and CEO of WHOOP.

## TrackingMore: Bringing It All Together
As a leading brand, WHOOP sought to enhance its customers’ post-purchase experience, ensuring the time spent waiting for their orders was truly rewarding.

The company learned about TrackingMore through a referral and contacted the support team promptly to share its challenges accessing real-time tracking information for customer orders and delivering proactive updates about their shipments' status.

[![WHOOP-order-tracking-solution-by-trackingmore-3](https://blog.trackingmore.com/wp-content/uploads/2023/07/WHOOP-order-tracking-solution-by-trackingmore-3.png "WHOOP-order-tracking-solution-by-trackingmore-3")](https://blog.trackingmore.com/wp-content/uploads/2023/07/WHOOP-order-tracking-solution-by-trackingmore-3.png "WHOOP-order-tracking-solution-by-trackingmore-3")

> “The TrackingMore team was attentive to our needs and, after reviewing the problem we had with our shipment tracking, they gave us a demo of their solution, keenly pointing out how it would help our brand.” continued Will Ahmed, Founder and CEO of WHOOP.

WHOOP started cooperating with TrackingMore in 2018 and has witnessed a positive transformation of its business since then. Some of the positives experienced include the following:

**50% customer churn reduction **

Failure to provide accurate order delivery status to customers in a timely fashion often led to frustrations, increasing customer churn. With TrackingMore, WHOOP has better visibility into the shipment process. This advantage allowed WHOOP to notify customers at each step of the delivery process and move in quickly whenever deliveries were delayed or lost. This resulted in fewer frustrations for the customers and, thus, a better experience.

Within a few months of using TrackingMore’s shipment tracking solution, WHOOP noticed a massive reduction in customer churn from 12% to 6%, which is significantly lower than the industry average for subscription services.

**Reduced time and labor in shipment status monitoring**

Through using the TrackingMore platform, WHOOP automated what used to be a very manual process of extracting order information from individual carrier websites for thousands of orders. This helped free WHOOP’s customer and logistics teams from the rigors of monitoring fragmented tracking data, with all shipments consolidated in a single dashboard.

WHOOP reduced the number of hours previously used to track different shipment statuses from carrier websites by 75%. With time and labor resources freed up internally, the company could now focus on developing other innovative sports wearable devices and offering customer support for other pressing customer needs.

> Will Ahmed, Founder and CEO of WHOOP, noted, “TrackingMore helped us cut down the labor and time it previously took to monitor individual shipment statuses from multiple carrier websites.”

[![WHOOP-order-tracking-solution-by-trackingmore-4](https://blog.trackingmore.com/wp-content/uploads/2023/07/WHOOP-order-tracking-solution-by-trackingmore-4.png "WHOOP-order-tracking-solution-by-trackingmore-4")](https://blog.trackingmore.com/wp-content/uploads/2023/07/WHOOP-order-tracking-solution-by-trackingmore-4.png "WHOOP-order-tracking-solution-by-trackingmore-4")

WHOOP Uses TrackingMore to Reduce Customer Churn Rate

50%

75%

Company Info

Results

50%

75%

Optimize your
customer post-purchase journey

WHOOP Uses TrackingMore to Reduce Customer Churn Rate

50%

75%

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Company Info

Results

50%

75%

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Optimize your customer post-purchase journey

Optimize your
customer post-purchase journey