## Good Tidings, New Obstacles
Founded in 2005, Ceneo has long become the go-to of numerous Polish consumers due to its assuring product and service offerings: the bewildering collections of merchandise for every type of consumer needs, price comparison across multiple brands and stores, trusted user reviews as well as buyer protection programs.

In 2022, with around 23 million active users per month on its platform, Ceneo aimed to further strengthen its values to deliver customers trust, credibility and security of online shopping, in an effort to foster more loyal customers.

> According to Tomasz Berliński, performance marketing director at Ceneo, “At Ceneo this year, we have put a lot of emphasis on customer loyalty. As a company with 18 years of experience, we know that with almost 50% market reach, it is difficult for us to constantly acquire new users. We place great emphasis on retaining those present and encouraging them to use the service more often.”

[![ceneo's mapping of touchpoints of customers' shopping](https://blog.trackingmore.com/wp-content/uploads/2023/05/ceneos-mapping-of-touchpoints-of-customers-shopping.jpg "ceneo's mapping of touchpoints of customers' shopping")](https://blog.trackingmore.com/wp-content/uploads/2023/05/ceneos-mapping-of-touchpoints-of-customers-shopping.jpg "ceneo's mapping of touchpoints of customers' shopping")

To encourage purchases on its platform, Ceneo worked to offer users added value via many specialized campaigns such as discounts, free delivery for orders above PLN 40, etc. The resulting uptick in sales necessitated an effective tracking solution to gain more control over customers packages’ delivery progress in real-time, relieving Ceneo of the extra pressure in carrier management, logistics operations and customer service.

## Ceneo’s Search for a Tracking Solution
Ceneo came across TrackingMore’s tracking solution on the web and was impressed with its track record in serving other similar eCommerce marketplaces like Kaufland and Banggood, as well as world-famous brands such as DJI and Shein. Upon testing, Ceneo started implementing TrackingMore’s API in May 2022.

Below is a list of key points why TrackingMore was considerate by Ceneo in the first place:

### High API stability 
For a giant eCommerce marketplace like Ceneo receiving massive traffic daily, the stability of its order tracking workflow could not be stressed further. TrackingMore’s tracking API was tested and proved to be able to continue operating optimally(99.0% uptime) even when handling millions of order check requests simultaneously. With its ease of integration, Ceneo’s IT team only took less than a week’s time to successfully integrate TrackingMore’s API.

### Wide carrier network coverage 
TrackingMore could easily support Ceneo's regional reach through its extensive list of mainstream carrier partners worldwide. With all its carrier partners’ performances and all parcels’ whereabouts easily accessible in a centralized dashboard, Ceneo could stay on top of the whole delivery journey in the least effort.

### Accurate shipment events 
The data obtained by TrackingMore from its 1000 and above carrier partners in real time could allow Ceneo to provide customer with accurate information about their parcels’ delivery status, as well as the estimated delivery dates, setting customers’ expectations right and creating a quality post-purchase experience.

### Value for money pricing 
Being several times lower than other suppliers, TrackingMore’s solution could well manage Ceneo’s tracking needs without costing a fortune. It has a flexible pricing system that can accommodate the changing needs of businesses of all sizes as well.

[![ceneo order tracking](https://blog.trackingmore.com/wp-content/uploads/2023/05/ceneo-order-tracking.jpg "ceneo order tracking")](https://blog.trackingmore.com/wp-content/uploads/2023/05/ceneo-order-tracking.jpg "ceneo order tracking")
## Fulfilling the expected and unexpected 
With TrackingMore’s shipment tracking solution integrated into its system, Ceneo has fulfilled its desired growth in retaining customers, while experiencing remarkable improvements in many other aspects.

### Customers are retained longer 
Coupled with Ceneo's engaging discounts and free delivery terms, the heightened shipment visibility brought by TrackingMore has added wings to Ceneo's customer retention endeavor.  Customers no longer needed to struggle to find out where their orders were. Instead, Ceneo directly relays the shipment data from TrackingMore to its customers, reducing their anxiety and the associated costs in case of angry requests for refunds or returns.

> As revealed by Tomasz Berliński, "As we are doing everything possible to create the best overall shopping experience, TrackingMore’s solution has definitely been an essential helper as it has helped keep our customers notified about every shipment event regarding their orders. We have seen an increase of 36.1% in repeat purchases!"

### Operations are made smoother 
Using TrackingMore, Ceneo has eliminated the time and effort wasted in tracking down orders on different carriers’ websites or portals. This minimizes the internal customer team’s workload, who can now relay near exact order status to their buyers.

> Tomasz Berliński shared, “The high efficiency in our internal operations matters a lot if we want to create the best experience for shoppers on the external end. TrackingMore has at least made our order tracking workflow 4 times faster.”

### Parcels are delivered faster 
Ceneo’s staff can quickly identify potential shipment issues and step in before they become buyers’ worry. In case of hold-ups in the delivery journey, Ceneo can alert the concerned customers promptly, and make right adjustments by identifying and rooting out delay points with the tracking insights obtained from TrackingMore’s database.

### Labor costs are lower 
Since TrackingMore’s solution comes with an integrated network of over 1000+ carriers, Ceneo doesn't need to spend extra money or resources in integrating the API of each individual carrier, which could take up to a month. Also, enabling buyers to track their order directly on its platform has eliminated Ceneo’s need to hire more customer service personnel for WISMO calls.

Ceneo Uses TrackingMore to Beef up Its Customer Retention Strategy

36.1%

4x

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Results

36.1%

4x

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Ceneo Uses TrackingMore to Beef up Its Customer Retention Strategy

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36.1%

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