Before the onset of the COVID-19 pandemic, DP World, a provider of end-to-end supply chain solutions, was already leading the industry in digitalization. Through SeaRates, [DP World](https://www.dpworld.com/ "DP World") customers could check available containers depending on speed and cost. This platform also enabled customers to get insights into the cargo journey.

But, living to its billing as a once-in-a-lifetime pandemic, COVID-19 disrupted global supply chains in ways no one had predicted. The port congestion resulting from this made container shipping inefficient. With the SeaRates platform only limited to container booking, DP World embraced the forward-thinking initiative that had made the company so successful and decided an upgrade was necessary.

![dp-world-supply-chain-solutions](https://www.trackingmore.com/blog/wp-content/uploads/2024/04/dp-world-supply-chain-solutions.png "dp-world-supply-chain-solutions")

## AWB Tracking Demand Spikes As DP World Races Against Time
DP World is one of the world's most reputable port operators and logistics service providers. But having such a big name in business also means that partners expect more from you, especially during unprecedented times. Such was the case with DP World, which saw many of its customers look up to them for a solution when global supply chains came to a grounding halt due to lockdowns brought about by COVID-19.

While many businesses were previously okay with using ocean freight to ship goods from far-off areas, the delays during this period meant that most needed a quicker alternative. Air freight became the go-to solution for businesses pressed to meet their production timelines and satisfy customers' expectations.

On its part, DP World had SeaRates, a program that had worked well for them but was now a primary reason for the inefficiencies the company was experiencing. Although it could give customers information about which containers were available at what price and the estimated arrival time of their cargo, it lacked a detailed tracking dashboard.

Additionally, SeaRates did not provide tracking services for air and road freight, which only compounded DP World's problems since more customers were shipping by air and needed to know the whereabouts of their cargo.

In response, DP World launched Cargoes Flow, its global supply chain visibility platform for end-to-end tracking of intermodal shipments across sea, land, and air freight. The launch was on 15th February 2022. DP World learned that more of its customers wanted the ability to track their air cargo. Furthermore, all industry forecasts indicated increased demand for air waybill tracking services.

![cargoes-flow-freight-tracking-dashboard](https://www.trackingmore.com/blog/wp-content/uploads/2024/04/cargoes-flow-freight-tracking-dashboard.png "cargoes-flow-freight-tracking-dashboard")

## The Search for an API Solution that Supported AWB Tracking
> "The launch of Cargoes Flow in February 2022 opened our eyes to how much importance our customers attached to convenient and reliable air waybill tracking. Industry statistics also showed that AWB tracking will be in demand in the future. As a company, we decided to provide this service on our platform to make it more valuable to our customers." Mike Bhaskaran, COO of Logistics & Technology.

The DP World team identified the increased demand for AWB tracking as an opportunity for the company to return to its commitment to innovate its products to exceed expectations. After internal deliberations and testing several tools, DP World signed up for TrackingMore in March 2022 and later upgraded to a paid subscription in April. This decision was made because TrackingMore satisfied its list of must-haves, which included the following:

### API Integration
It was vital to find an air waybill tracking API solution that could be quickly implemented to integrate cargo tracking data on all DP World shipments. This would allow Cargoes Flow to provide customers with real-time tracking data.

### Webhook Notifications
DP World also wanted a tracking solution that would send tracking updates via webhook so that their team would be immediately notified whenever there was a status update on a shipment. These webhook notifications would eliminate the need for the company's development team to make API calls whenever tracking was not updating.

### Granular Data
Faced with so many delays and exceptions in its supply chain, DP World wanted a tracking tool that could enhance its Cargoes Flow platform with data granularity. This added capability would help the company identify delays faster and know the exact cause of the exceptions, enabling a faster resolution.

![dp-world-cargoes-flow](https://www.trackingmore.com/blog/wp-content/uploads/2024/04/dp-world-cargoes-flow.png "dp-world-cargoes-flow")

## Cargoes Flow Integrated with 100+ Airlines in Record Development Time
The outcomes of partnering with TrackingMore exceeded DP World's expectations by far and enabled the company to achieve the following.

### Reduced Development Time
> "Just after launching Cargoes Flow, we were overwhelmed by the sheer number of AWB tracking inquiries that our customers were making. We needed to roll out an update in the shortest time possible and enable AWB tracking through the platform. TrackingMore's API solution surprised us - it helped us speed up development time significantly, allowing us to provide end-to-end shipment tracking in less than a month." Mike Bhaskaran, COO of Logistics & Technology.

### 80+ Integrated Airlines
TrackingMore's tracking API allowed DP World a way around the tedious and time-consuming process of integrating individual airline APIs. Instead, with just the implementation of the TrackingMore API, the company was able to connect Cargoes Flow to over 80 global airlines and provide unrivaled AWB tracking to customers.

### Excellent Data Granularity
DP World's customer support processes have improved immensely thanks to the data granularity that the TrackingMore API provided. It was now much easier for the DP World team to identify delays long before they occurred and pinpoint the exact cause of these exceptions.

DP World Uses TrackingMore to Add AWB Tracking to Its Supply Chain Visibility Platform

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