## OrCam: helping the visually impaired ones live and achieve 
Founded in 2010, Orcam has been at the forefront of empowering those suffering low visions or reading difficulties to perform daily activities with ease via a variety of handheld and portable computer vision devices and systems. Its visual aid products, such as OrCam MyEye and OrCam Read, have been a constant recipient of prestigious awards such as the Louise Braille Corporate Recognition Award and CES Innovation Awards Honoree in Accessible Tech.

Apart from the dedication that goes into its award-winning products, Orcam also puts a lot of endeavors into creating exceptional purchasing experience for its customers, including free and fast shipping, and two-year warranty, etc.

[![orcam products help people read](https://blog.trackingmore.com/wp-content/uploads/2023/05/orcam-products-help-people-read.jpg "orcam products help people read")](https://blog.trackingmore.com/wp-content/uploads/2023/05/orcam-products-help-people-read.jpg "orcam products help people read")
## The secret trigger to OrCam's high customer satisfaction
OrCam deeply empathizes with its customers regarding the importance of knowing where their package is at any given time. Once an order is placed, OrCam would manage to keep customers in the know of their parcel statuses with tailored email flows throughout the entire shipping journey.

This way, it keeps customers happy without requiring much involvement of its internal customer team, reducing the potential operational burdens that are often manifested in the customer team’s increased workload and low productivity.

And this is inseparable with its implementation of an advanced order tracking system: TrackingMore.

##From the cart to front door: simplified order tracking made possible with TrackingMore

Orcam has long realized the need to set in motion an effective shipment tracking system to effectively improve team bandwidth with minimal labor resources required, while helping streamline the logistics management workflow.

In December 2021, Orcam officially started working with TrackingMore to retrieve shipment events from different carriers and send automatic email and SMS notifications to its customers. Up to now, Orcam has witnessed improvements in many aspects.

[![orcam order tracking ](https://blog.trackingmore.com/wp-content/uploads/2023/05/orcam-order-tracking.jpg "orcam order tracking ")](https://blog.trackingmore.com/wp-content/uploads/2023/05/orcam-order-tracking.jpg "orcam order tracking ")

### Minimize interaction to improve the customer experience 
With adequate transparency into the shipments’ statuses, customers no longer need to engage in talks with Orcam’s customer team for order tracking details. The integration with TrackingMore’s tracking API has made it possible for Orcam to diminish contact between its customer team and customers, while taking customers’ shopping experiences to new levels.

> According to Bar Massad, VP Operations at OrCam, “We can easily maintain shipment visibility of 99%, which has reduced unnecessary interactions with customers by half. Customers are naturally aware when their parcels will hit the doorstep without inquiring our customer team.”

### Reduce costs with an automated notification system 
For many companies, customers’ post-purchase anxiety has been the core contributor for refund and return requests. With TrackingMore’s automatic email and SMS notifications in place, Orcam could keep its customers informed of their parcels’ whereabouts every step of the way, reducing the likelihood for refunds. Orcam’s internal labor resources are also freed from patching carriers’ APIs individually or manually retrieving order statuses from different carrier portals.

> According to Israel Yacobson, Software Engineer of Orcam, “From the time the order is shipped until it arrives, customers will always be updated.  Therefore, they never have to anxiously question their order status.”

### Gain an intrinsic overview of its carriers’ reliability 
For a brand that offers free and fast shipping like Orcam, filtering the best-performing carriers for speedy delivery is crucial, especially in consideration of its shipping margins to maintain and its emphasis on customer happiness. TrackingMore could unify all its shipment data on one channel, providing Orcam valuable insights on:
1. Which carriers are the fastest in different countries?
2. Which carriers have the highest exception rates?
3. Which part of the delivery process has the highest chances of stalls?
4. How many percentages of parcels are delivered on time? 
5. What carriers are used most often in a certain region? 
6. What is the average delivery time in a specific area?

This has helped Orcam identify the real reliable carrier partners to work with while enhancing its delivery performance, delivering better experiences to its customers.

Orcam Uses TrackingMore to Minimize Customer Interactions

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Orcam Uses TrackingMore to Minimize Customer Interactions

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