As the sacred time of Black Friday and Cyber Monday (BFCM) 2025 unfolded, TrackingMore stood at the forefront of tracking excellence. This year, we did not just meet the challenge, we exceeded expectations! We processed an incredible 220 million orders and handled billions of tracking interactions with ease.
In a time when every moment matters, our platform proved to be a reliable partner, helping our customers handle a surge of orders without a hitch.
As we share the impressive metrics from this year’s BFCM, we want to take a moment to thank our partners and customers. Your support is what drives us to keep improving and innovating.
Curious about how our tracking solution performed during this busy season? Let’s dive in! Your success is our top priority, and together, we can tackle any peak season that comes our way!
Tracking Volume
Have you ever thought about just how busy it gets during BFCM? This year, in 2025, the volume of shopping activity is a clear testament to consumer engagement. As folks eagerly browsed through product reviews and made their purchases, traffic through TrackingMore’s systems hit new highs.
In total, we tracked a whopping 220M+ orders in real-time from November to December. Out of that, 25M+ orders came in during the peak days of BFCM.
What it means: More people are shopping than ever before, driven by irresistible deals and a seamless shopping experience. This year’s BFCM showcases the thriving momentum of online retail, signaling that shoppers are more engaged than ever!
Tracking Success & Visibility
Let’s talk about how our tracking system performed during the bustling shopping season. The numbers paint a positive picture!
We evaluate our tracking success by measuring the percentage of package tracking records that contain all mandatory key milestones (e.g. pickup, in-transit, out for delivery, and delivery) without any missing data gaps. The analysis focuses on the top 20 carriers that we are currently working with.
From November to December, we hit an impressive 97.1% success rate. During the peak BFCM days, we achieved an outstanding 98.5% success rate.
This means that the majority of tracking requests were resolved successfully, offering customers with timely information about their orders. What can a good tracking experience translate? A better customer retention, lower WISMO enquiries and streamlined operations across logistics, support, and operational teams.
Visibility matters: These figures reflect our strong performance, even during the busiest times, and demonstrate our commitment to helping our partners track their shipments with confidence, regardless of how hectic the period may be.
Stability
When it comes to logistics fulfillment, stability is the metric that really counts during BFCM. We are thrilled to share that, even with record-breaking loads, our infrastructure stood strong.
We deliver our promise: Our API achieved an impressive 99.99% uptime, a promise we make to our customers that we take very seriously. In a competitive season like BFCM, having a stable and reliable API can set businesses apart, ensuring consistent uptime and performance.
Logistics Insights
As we dive deeper into the performance of our tracking system, several key metrics shed light on how well top carriers are meeting expectations during the hectic holiday season.
Delivery Rates:
Between November and December, top carriers achieved a remarkable 94.01% delivery rate, meaning nearly all packages reached their destinations successfully. During the peak period of BFCM, this rate was a commendable 90.59%.
Notably, carriers such as DHL, USPS, and FedEx each consistently achieved a >95% delivery rate during this period, highlighting their reliable logistics networks that effectively support their operations with increased capacity.
What we see: Though there was a slight dip during BFCM, it is a testament to the dedication of the top carriers in handling the increased demand during this busy time.
Top Routes:
During the peak seasons of 2025, several import and domestic fulfillment routes emerged as particularly popular:
- CN-US (22.2%)
- US-US (20.6%)
- DE-US (13.9%)
- CN-GB (8.0%)
- DE-DE (5.7%)
What we see: The CN-US route led with the most orders tracked, showcasing robust demand for cross-border shipping.Not far behind, the US-US route also saw impressive traffic during this period, reflecting strong domestic shipping needs.
Top Carriers:
On the other hand, the top five preferred carriers are:
- USPS (21.9%)
- YunExpress (15.1%)
- DHL (8.5%)
- China Post (8.4%)
- UPS (6.5%)
What we see: Leading the pack, USPS accounts for 21.9% of tracked shipments, making it the dominant player. Established carriers like UPS and DHL also play significant roles in meeting domestic and international shipping needs with their reliable services. Meanwhile, YunExpress (15.1%) rises as an increasingly relevant option for fulfillment, especially for businesses looking beyond traditional brands.
Thank You For The Continued Support
The remarkable performance of our tracking system, coupled with the dedication of our carriers, truly highlights our commitment to improving your logistics experience.
Your trust empowers us to refine our tracking services and respond to the evolving demands of the market. Together, we will be thriving in all the peak seasons. We look forward to continuing this journey with you.
The TrackingMore team shares insights on logistics tracking technology, industry trends, and e-commerce logistics solutions to help businesses streamline shipment tracking and enhance customer post-purchase experience.
