## Automating Dropshipping For Entrepreneurs Worldwide
In 2014, Broc Lau and Clooney Wong were brainstorming to develop a software that would help e-commerce sellers worldwide. One day, during a client's call, a baby's cry interrupted them. This led the duo to learn more about their client, a work-from-home Swiss mom who supported her family by operating a dropshipping business.

This was an eureka moment for them and they vowed to find even more innovative ways to help online sellers. In 2020, Clooney and Broc founded [Dropshipman](https://www.dropshipman.com/about-us "Dropshipman") to help sellers worldwide leverage China's supply chains to grow their online stores without breaking a sweat. The dropshipping automation solution was set to revolutionize how dropshippers use Shopify.

Dropshipping on Shopify is a thriving online business that entrepreneurs can run from their homes, college dorms, or while working another primary job. A challenge that most business-minded digital enthusiasts who start a dropshipping business experience is the fulfillment headache.

![](https://blog.trackingmore.com/wp-content/uploads/2023/09/dropshipman-order-tracking-solution-by-trackingmore1.png)

The target market for most China-based manufacturers and suppliers is the US and the EU. The question becomes how to source the best products, package them, and ship them to the customer while ensuring maximum customer satisfaction. Dropshipman automates all these dropshipping functions, allowing merchants to run a fully functional e-commerce store hands-free.

As Dropshipman began to scale, the company recognized the critical importance of offering transparent shipment tracking to its merchants and customers. To achieve this, Dropshipman proactively sought out innovative solutions.

> “Based on the logistics tracking issues faced by merchants and their customers, we thought of using a tracking API.” – Billy Zhu, Product Manager, Dropshipman.

## Proactively Enhancing User Experience
Dropshipman's exploration for the perfect tracking solution like [TrackingMore](https://www.trackingmore.com/ "TrackingMore") was driven by its proactive approach to continuously enhancing the user experience for both merchants and their customers on its platform.

Dropshipman foresaw the potential for improvement, specifically in shipment tracking. Both customers and merchants wanted a more seamless way to track their orders. Dropshipman anticipated the value of offering a robust tracking solution to preempt any potential concerns.

> “Order tracking is a crucial part of the fulfillment process because after merchants fulfill their orders on our platform, they want to know what stage their orders are in, whether they have been shipped, whether the shipping process is going smoothly, and whether they have been successfully delivered to their customers. These are all issues that merchants are very concerned about during the fulfillment process. At the same time, the merchants' customers also want to know what stage their orders are in after placing orders on their Shopify stores.” shared Billy Zhu.

Customers shopping on Shopify stores using Dropshipman can typically expect their orders to be delivered in 5-12 days. During that time, customer anxiety can quickly kick in without a tracking solution to help monitor the order status.

![](https://blog.trackingmore.com/wp-content/uploads/2023/09/dropshipman-order-tracking-solution-by-trackingmore3.png)

Recognizing the rising expectations for instant information in the e-commerce space, merchants using Dropshipman's services were also looking forward to having real-time order tracking as a feature.

## Dropshipman's Non-Negotiables in a Tracking API
Dropshipman wanted to partner with a tracking API that fit all the requirements it had established while auditing the tracking experience of dropshippers and their customers on its platform. These considerations included the following.
### Ease of Integration
The Dropshipman team prioritized a seamless integration experience when they started their research for a tracking solution. On their part, it wanted a solution that could integrate quickly in the simplest way, without affecting the experience of merchants and their customers on the platform. [TrackingMore's developer-friendly API](https://www.trackingmore.com/tracking-api "TrackingMore's developer-friendly API") quickly integrated with Dropshipman's systems without demanding expert development capacity.
### Complete API Documentation
To ensure a smooth and easy integration process, Dropshipman was in search of a partner that provided comprehensive and complete API documentation. TrackingMore fit the bill perfectly by offering [detailed documents](https://www.trackingmore.com/docs/trackingmore/ "detailed documents") for their tracking API. This eliminated the need for Dropshipman to allocate extensive resources to R&D while also providing peace of mind for any future adjustments. Furthermore, TrackingMore also provided 24/7 support to Dropshipman's team, guaranteeing a successful integration.
### Logistics Tracking Stability
Dropshipman aimed to provide reliable, real-time shipment tracking for dropshipping merchants and their customers. To achieve this, the fulfillment service provider prioritized a tracking API that guaranteed excellent uptime and could continually query carriers to transmit the latest tracking information. TrackingMore scored an average uptime of 99.9% when tested, providing the Dropshipman team with confidence that it is the stable solution they sought.

## Improving Customer Experience With TrackingMore
Dropshipman integrated TrackingMore in two phases. The surface integration stage that began in September 2021 allowed Dropshipman to use the TrackingMore API's tracking service to query the logistics trajectory of fulfillment orders as they ship to the customer's destination.

The second phase, beginning in July 2023, saw the deep integration stage. Dropshipman launched its brand logistics, packaged its own logistics trajectory, and joined TrackingMore as a logistics service provider. This move allowed customers to use TrackingMore to track orders handled by Dropshipman.

TrackingMore's gradual integration saw the experience of customers and merchants using Dropshipman improve positively, which resulted in the following changes.

### Refund rate decreased to less than 5%
After launching a logistics tracking feature, courtesy of TrackingMore, customers shopping on e-commerce stores supported by Dropshipman could now track the status of a shipment in real-time. This [enhanced visibility](https://www.trackingmore.com/features/shipment-visibility "enhanced visibility") helped monitor a parcel's various stages and provided a more accurate estimated delivery date.

Ever since Dropshipman integrated TrackingMore, it has seen a significant decrease in its return and refund rates. It has decreased by 3%, dropping to an impressive rate of less than 5% from a previous rate of 8%.

### 30M+ orders fulfilled
Another notable advantage TrackingMore provided Dropshipman is the ability to scale its business effortlessly. As a recently founded company with tremendous potential and fast-growing subscribers, Dropshipman also sought to minimize rising WISMO calls with more and more users automating their dropshipping businesses.

![](https://blog.trackingmore.com/wp-content/uploads/2023/09/dropshipman-order-tracking-solution-by-trackingmore2.png)

After integrating TrackingMore in 2021, Dropshipman has seen more than 30 million orders fulfilled by their merchants. With a reliable and detailed tracking data stream coming in from TrackingMore's channels, Dropshipman continues to confidently scale its services with ease.

### Improved merchant satisfaction
Despite the pace at which Dropshipman keeps scaling its business, it has consistently maintained stellar customer experience feedback from its merchants. Thanks to TrackingMore, Dropshipman's merchants saw their customer-facing tracking pages elevate the customer post-purchase journey.

With tracking concerns largely automated, Dropshipman focused its resources on improving its customer experience and support. Dropshipman currently enjoys excellent merchant reviews on Shopify with a [4.9/5 star rating](https://apps.shopify.com/aliexpress-dropshipping-master "4.9/5 star rating") from nearly 1.5K merchants.

>"Makes dropshipping easy! I had no idea what I was doing when I started. But Dropshipman gave me tips that I couldn't even find on YouTube."
★★★★★
Accessory Warehouse, United States

Dropshipman Uses TrackingMore to Keep its Refund Rate Below 5%

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30M+

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