Kaufland - Read their store

# Data-driven customer experience at a global scale With business operations in over eight major countries across Europe and millions of shipments each month, centralized shipment tracking for optimized customer experience became paramount for Kaufland. To set the wheels of their post-purchase expertise in motion, kaufland handed over command of their delivery experience management to TrackingMore. This helped Kaufland unify its tracking data across carriers on one interactive dashboard, resulting in improved delivery times, better carrier performance, timely delivery communication, and excellent customer support. # The challenge: Centralize data across millions of shipments The shipping team at Kaufland faced a challenge familiar to many platforms: “How do you follow delivery events from millions of shipments around Europe when you are using different carriers?” To support its rapid growth, Kaufland needed a partner who could: - Integrate with 100 different carriers used by itself and retrieve delivery events for every shipped item. - Retrieve granular information in a standardized and unified format to share detailed delivery data with their customers. - Be flexible and prompt problem-solvers to achieve customer support excellence. # TrackingMore's end-to-end delivery experience excellence is what Kaufland strived to deliver Kaufland compared TrackingMore to other leading service providers in the shipment tracking industry and was impressed by their track record and partner feedback. They had partnered with TrackingMore in previous positions at leading online retailers. They chose TrackingMore for: 1. Tracking Performances - "One of our main customer experience metrics is the tracking rate. TrackingMore helps us continuously increase this metric thanks to their expertise in the specifics of each carrier and their flexibility to add new carriers on demand." 2. The API - "It took only two weeks for our engineers to implement TrackingMore." 3. Carrier Network - "Many existing carriers were already integrated with TrackingMore's API." 4. Swift Customer Support - "As soon as we raise an issue, we can be certain we'll have an answer the same day." # TrackingMore helped Kaufland build the better post-purchase experience According to Kaufland, partnering with TrackingMore led to significant positive changes for Kaufland, including: ## Unified shipment tracking They improved the delivery experience by showing the customer tracking events within their customer account instead of redirecting them to the carrier website. ## Proactive delivery delay communication They reduced the number of WISMO tickets by proactively communicating shipping issues to the customer, along with the appropriate solution. ## Saved time and cost on carrier integration TrackingMore supports integration with over 1,000+ carriers worldwide. This alone helped Kaufland save considerable time, money, and effort on initiating integration with hundreds of carriers they support and start receiving accurate tracking data in one place to channel automated post-purchase communication.