## The hypermarket giant determined to win offline and online
 
Kaufland, the magical “buy-land” across Germany, the Czech Republic, Slovakia, Poland, Romania, Bulgaria, Croatia and Moldova, has never stopped alluring price-conscious shoppers for bargain hunting with its extensive selection of fairly priced, high-quality products.

More than that, rooted in its established bricks-and-mortar stores, Kaufland has quickly jumped onto the eCommerce bandwagon, following Schwarz Gruppe’s acquisition of real.de, one of the largest online marketplaces in Germany in 2020.

Predictably, the leap into the online shopping world could be a mix of opportunities and challenges.

[![](https://blog.trackingmore.com/wp-content/uploads/2023/05/Kaufland-case-study-1.jpg)](https://blog.trackingmore.com/wp-content/uploads/2023/05/Kaufland-case-study-1.jpg)
## A centralized tracking system was all it’s lacking 
Compared to store shopping, the online arena is a completely different one. Instead of having customers come, shop and leave with bags of goods, Kaufland’s eCommerce would be facing millions of items per month ready to be packaged and shipped to clients across over 7 countries in Europe. All come with varying carrier requirements and storage conditions!

For example, fresh commodities and groceries demand faster delivery, while bulky items like furniture involve delicate packaging and safe handling. The consequence is that Kaufland would have to enlist thousands of carriers to accommodate diverse shipping needs for optimal delivery efficiency.

This would present a challenge familiar to many eCommerce platforms: “How to follow delivery events for millions of shipments?”

Back in 2020, foreseeing this upcoming dilemma, Sebastian Rötsch, Kaufland’s Head of Corporate Development, started seeking centralized shipment tracking solutions that could streamline their order tracking workflow and reduce operational costs.

>"We found multiple tracking service suppliers online. And we were really impressed by TrackingMore’s track record as a long-standing partner of world-famous businesses like Shein and DJI." said Sebastian.

Hence, in February 2020, the story of Kaufland and TrackingMore began.

## Best shipment tracking solution for Kaufland

To support the growth of its eCommerce platform, Kaufland needed a partner like TrackingMore with attributes like below:

**An Extensive Network Of Carriers:** TrackingMore API has been integrated with 1000+ existing mainstream carriers and can add new ones on demand. According to Sebastian, “It makes it easy for us to retrieve detailed delivery events for every shipped item in a standardized and unified format to share with our customers.”

**API stability:** "It took only two weeks for our engineers to implement TrackingMore’s API and Webhook, which were tested to be up and running 99% of the time. The API reliability was exceptional. And the data obtained has much higher accuracy than other solutions!" said Sebastian.

**Flexible and prompt in problem-solving:** Sebastian from Kaufland has been very pleased working with TrackingMore’s team. "As soon as we raise an issue, we can be certain we'll have an answer the same day."

[![](https://blog.trackingmore.com/wp-content/uploads/2023/05/Kaufland-case-study-2.png)](https://blog.trackingmore.com/wp-content/uploads/2023/05/Kaufland-case-study-2.png)

In April 2021, as real.de was officially rebranded as kaufland.de, Kaufland became a formal subscriber of TrackingMore's services. Since then, the partnership has been active and remains solid.

## Kaufland stands to gain more
With TrackingMore, Kaufland could unify its order tracking data across different carriers on one interactive dashboard. For an online marketplace like Kaufland, such a solution could help it control the order fulfilment process, and address issues the moment they arise. It could also directly affect how shoppers feel about the purchase experience in general.

In 2022, one year after the rebranding, Kaufland.de got off on the right foot in the eCommerce world: by April, there were already 9.000 merchants selling 45 million items on it.

Partnering with TrackingMore has also led to other positive changes for Kaufland, including:

### Faster incident response
Kaufland could be able to stay ahead of any incidents, such as shipping delays, package damage or theft, lost packages, etc and react before customers were even aware. As a result, customer complaints were significantly reduced. The brand’s reliability was also established due to proactive communications regarding shipment issues with customers. 
### Optimized logistics operations 
With the detailed tracking info and real-time updates provided by TrackingMore, Kaufland could level up its fulfilment strategy by allowing all parties involved to track order progress with ease, while gaining a bird’s view on all aspects of its logistics process, such as order cycle times and accuracy rates, carriers’ speed and reliability, irregularities like extra time in a certain logistics process. This way, it could identify issues and make right adjustments.

> According to Fernando, Product Manager of Kaufland.de, “FBK (Fulfilment by Kaufland) has been the toughest nut to crack for me as a Product Manager, but also, the most satisfactory one.”

### Saved time and cost 
TrackingMore's access to 1,000+ carriers worldwide has helped Kaufland save considerable time, money and development resources in integrating with their carriers' APIs or Webhooks one by one. Additionally, thanks to heightened shipment visibility and instant exception alerts, Kaufland could aim bigger by freeing its staff from constant WISMO tickets. 
### Enhanced customer experience 
Leveraging the detailed shipment events TrackingMore obtained from various carriers, Kaufland could disclose the parcel status to its customers directly via their Kaufland accounts, rather than forward them to carrier sites for order tracking. This could effectively eliminate customers' post-purchase dissonance and strengthen their bond with the brand.  "Our repeat customers have gone up 30%, owing to the refined delivery experience." said Sebastian.

> "The experience of working with TrackingMore has been fruitful and inspirational. It has significantly innovated how we manage our order tracking operations as well as enhancing the overall efficiency of our customer success team, IT team, operation and logistics management team. Our mother company, the Schwarz Gruppe, is currently exploring further cooperation opportunities with TrackingMore." said Sebastian.

The success of Kaufland.de can also be manifested in its Trustpilot ratings: 4.2 out of 5  out of 50,000+ customers, among which 72% have rated Kaufland e-commerce "excellent".

Going forward, "Kaufland will be offering its online marketplace for Slovakia and the Czech Republic in 2023." implied by Claudia, COO of Kaufland e-commerce.

Kaufland Uses TrackingMore to Track Millions of Parcels

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